Web Design & Digital
Web Design & Digital

Manufacturer websites that pass buyer due diligence Proving your certifications actually exist, before they open your bid.

Department: Reception and Patient-Facing Care

Your website is the first thing an evaluator checks, often before they open your bid. It's where every certification and policy you claim gets quietly verified.

What a weak website costs you

Without a current, compliant website, a buyer assumes claimed policies and certifications may not actually exist, the business is not actively maintained or invested in, a gap between bid claims and public evidence, weak data protection practice and lower overall credibility across every other claim in the bid.

None of that may be true of you. It does not matter. In a tender, the assumption is what gets scored.

The website point most manufacturers miss

Most manufacturers think a website is marketing. For tender purposes it is a due diligence surface, checked without your knowledge, outside the formal evaluation process.

A stale website works against you before a human even reads your submission.

What web and digital support covers

Compliance Content

Carbon Reduction Plan, Modern Slavery Statement and Privacy Policy published and current.

GDPR & Data Handling

Cookie consent and data-handling disclosures that meet UK GDPR requirements.

Evidence Pages

Case studies and accreditation showcases built as citable tender evidence.

Consistency Check

Everything on the site matches exactly what's claimed in the bid.

What a tender-ready website looks like for a manufacturer

  • Carbon Reduction Plan, Modern Slavery Statement and policies are live, current, and easy to find.
  • Certifications shown on the site match what's actually held and in date.
  • Case studies exist as citable evidence for capability questions.
  • The site loads properly, has no broken pages, and looks maintained.
  • Contact and company details match Companies House records exactly.
  • Social value and ESG claims on the site match what's in submitted bids.
  • Nothing on the site contradicts anything claimed in a bid response.

How your website affects your tender score

Tender criterion What this service contributes Score effect
CompliancePublished policies verified during due diligenceMajor
ESGCarbon Reduction Plan and social value content must be publicly findableMajor
RiskInconsistency between site and bid reads as a red flagMajor
QualityA current, professional site signals operational maturityModerate
ExperienceCase studies serve as accessible, checkable evidenceModerate

Common questions about websites and digital

What do buyers check on a supplier's website?

Whether what you claim in the bid is publicly true. Evaluators commonly look for your Carbon Reduction Plan, Modern Slavery statement, privacy policy and certificates, and check that your company name, number and address match Companies House. A mismatch reads as a red flag before anyone opens your submission.

Does a Carbon Reduction Plan have to be on our website?

Yes, for central government contracts covered by PPN 006. The plan should be published and clearly signposted on your UK website, and updated at least annually. A plan that exists only as a PDF in a drawer does not meet the requirement.

Do we need cookie consent on our website?

Yes, for any cookies that are not strictly necessary, such as analytics and advertising cookies. Under the UK's privacy and electronic communications rules, visitors must give consent before those cookies are set. A compliant banner is one of the quickest signals a buyer has that you take data protection seriously.

Sources: PPN 006: Carbon Reduction Plans (GOV.UK) · Cookies and similar technologies (ICO)

Reviewed by Rob Atkins, Founder & Principal Consultant, Your Best Solution Limited. Last updated .

Where does your business stand?

Most manufacturers I speak to have a rough idea. Buyers want proof. The free Bid & Tender Readiness Screening takes two minutes and shows you, category by category, where a buyer would stop reading. Does that make sense?

Why manufacturing bids lose · See all 16 services · Common questions · Guides and resources · rob@yourbestsolution.co.uk